Billboard Site Selection
Billboard companies consider a variety of factors when selecting a billboard site to ensure maximum visibility and effectiveness for advertisers. Here are five key factors they typically evaluate:
- Traffic Volume: High traffic areas with many vehicles or pedestrians increase the number of potential viewers.
- Visibility: The site should offer clear, unobstructed views of the billboard from a distance. This includes considering angles, surrounding buildings, and other structures that might block the view.
- Location Demographics: Understanding the demographic profile of the area helps in targeting the right audience. This includes age, income level, lifestyle, and interests of the local population.
- Proximity to Key Points of Interest: Billboards near shopping centers, entertainment venues, highways, and busy intersections tend to attract more attention.
- Viewing Time: Areas where vehicles or pedestrians naturally slow down or stop (e.g., traffic lights, stop signs, congested areas) increase the viewing time and the effectiveness of the billboard.
NAI Global Wireless understands the nature of new billboard leases and can assist you to make sure you obtain favorable market terms and conditions. Once you’ve been contacted by a billboard company to install a new board, contact our team to better understand how we can assist you!
NAI Global Wireless
NAI Global Wireless is equipped to provide top-tier service and consistently surpass client expectations.
We guarantee the most favorable outcomes tailored to the unique needs and requirements of each client.
Mailing: PO Box 802, Mentone, CA 92359
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